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Warburtons

Visual identity 

 

Warburtons is a British baking firm founded in 1876 and based in Bolton, Lancashire. The Warburtons brand is the most popular bread in the United Kingdom.

Warburtons needed an identity creating for their new corporate responsibility department. I proposed a simple but effective one colour approach using various illustrations to highlight the different sectors Warburtons would be looking to change.

As well as printed material, a presentation method was designed for the brand manager. Wanting something different to the usual Powerpoint, a series of boxes were screen printed with various talking points on each side. As the discussion developed the boxes were stacked together to create a large wall and visual campaign message.