twentytwentytwo
twentytwentytwo
2022C.jpg
twentytwentytwo

TwentyTwentyTwo

Brand identity

 

In 2014 it was decided that TwentyTwentyTwo would rebrand itself. I realised the first problem to overcome was the logo itself. When read simply as '2022', many struggled to understand the name and gave the venue a considerable amount of different titles.

A new identity was designed using the venue's full title. By taking the capital letter T from the name I created a simple marque which also visually showcased the unique underground location.

TwentyTwentyTwo also opened a new PingPong room and an exhibition entitled 'PongPing' - featuring a number of local and international designers - launched. I designed the brand identity for the exhibition by creating a typeface which was made from graphic pingpong balls.

Work for TwentyTwentyTwo is always ongoing and the relationship has developed over time.