The Cannonball

Visual identity 


I was asked by Barcelona based design studio Lo Siento to work with them on a branding project for The Cannonball, a television, film and production firm based in the city.

The visual identity uses a ball bearing, grid based concept to give the company name a sense of creativity. The ball bearings act as a visual metaphors for actual cannonballs themselves.

The grid system allowed us to extend the concept and generate creative ideas for execution such as stationery, DVD cases and promotional cards.