TwentyTwentyTwo, a bar and gallery space in Manchester, required an identity and campaign developing in order to interest and entice creatives in the city to head to the venue after work on Fridays.
The 'After Work Social' was born and a logo, designed to represent the start time of the event, was created. A set of pencils with the days of the working week printed on them were sent to a number of creative studios. As you sharpened the pencil, Friday came ever closer and with it the reminder of an After Work Social event.
Furthermore, a microsite was designed and people could get involved by tweeting about the night. With the inclusion of the AWSNQ hashtag, tweets were projected live onto the walls of TwentyTwentyTwo.